Who We Are
SPI started in 1995 as Sunrise Advertising Specialties. Over time we became more focused and specialized in
full service promotions and programs but still offer imprinted items. Today we represent several proprietary and
exclusive ideas distinguishing us from the average specialty outfit. The company is backed by a talented team
of customer service and marketing professionals experienced in direct response marketing, copywriting, graphic
design, direct mail management, strategic and creative planning, print production and fulfillment and
promotional products procurement.
Our approach will never change however. We’re still easy to work with. We still offer good old fashioned one-onone service with a firm handshake and a smile..
Our Mission
Maintain a customer focused promotions agency which provides creative, high-quality products and services that will help our clients:
How We Work
Our approach is customized to every client addressing the specific issues, concerns and commitments of that client's business.
We begin by getting to know your company and understanding your corporate culture. We first conduct a
“Power Hour” interview with your sales, marketing and/or human resource executives to determine objectives,
budgets, demographics and time lines.
We conduct extensive research which may include one-on-one meetings with your team and/or a few customers.
Once we’ve uncovered your true business needs, we combine your input with our research to develop a “Results Oriented Program”.
We then return our findings and analysis to you with a structured proposal/recommendation:
- That outlines the situation
- Identifies the areas of improvement
- Details our recommended creative platform(s)
- Details strategies and tactics
- Shows expected ROI
The final step is to track and measure the effectiveness of the program/campaign.
Specialties
We are Experts In:
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Services
creative development
research
copy writing
graphics
production
printing
importing
warehousing
promotional
products
fulfillment
program management
A Few Companies We've Worked With
Toll Brothers
American Lung Association
The March of Dimes
North Carolina State University
Blue Cross Blue Shield of NC
Future Business Leaders of America
Shaw University
Emergys
COVAL
North Carolina Central University
Wake County
North Star Youth Partnership
Bass Farm Sausage
Ultimus
Call us at (919) 217-4576 or contact us today to discover how we can create a powerful promotional program that's perfect for you.